![]() I think we’ll see more and more appearing until the flash briefing becomes just a normal part of people’s daily routines – it’s exciting times.”ĪBC News in the US has just launched their own daily podcast, Start Here, and in LBC offers The Daily Debrief, in which Richard Suchet rounds up the top stories aimed at the commute home. “We’ve already seen success from some of Acast’s US podcasts including Yahoo Finance Market Minute, The Vice Guide to Right Now and Pulse of the Planet and now the UK is set to follow with a range of new daily formats. “Daily news shows are about to experience a massive boom within the UK podcast marketplace,” says Susie Warhurst, UK content director at Acast, a platform for hits such as My Dad Wrote a Porno and The Adam Buxton Podcast. But with publishers looking at the US model of The Daily, there could soon be podcasts offering an alternative to headline-hungry listeners. In the UK, the daily news landscape has so far been dominated by the BBC in an audio sense, with Radio 4’s Today providing the gold standard of stories and analysis. It’s not just hard news briefings that are trying out the daily format: The Outline’s World Dispatch, which runs Monday to Thursday, offers between eight and 15 minutes on subjects as diverse as hanging on to voicemails from dead loved ones to the maths behind Tinder. Up First, promising “the biggest stories and ideas – from politics to pop culture – in 10 minutes” whips through the day’s headlines. The Daily is the antithesis of newsreader-led shows, instead going behind the headlines and using the New York Times’s journalists to delve deeper. The Daily, Vox’s Today Explained and NPR’s Up First are among the most popular daily podcasts, the latter reaching nearly 1m listeners each week, and both have a distinct style. But the new boom is fuelled by tailor-made podcasts rather than straightforward on-demand listening. On the most basic level there is the repackaging of radio bulletins, such as the BBC’s World Service’s Global News Podcast, which is produced up to three times a day. The daily news podcast medium is not new, but the way they are produced is changing. As the newspaper’s assistant managing editor, Sam Dolnick, puts it: “The Daily is the new front page.” Within six months of launch, the podcast had helped the company’s digital advertising revenue grow 11%. It’s demanding in terms of staff and hours, but the aim is to boost the New York Times’s brand and subscriber numbers, as well as bring in younger readers. The script is written in the evening and final edits are made just before the show drops at 6am. Now it starts with the newspaper’s meeting at 9.30am and the team work long into the night, dealing with different time zones as they chase a story. The Daily started out as a chat between Barbaro and another journalist, but as popularity grew, so did the production schedule. (Clockwise from top left) The Daily, Outline World Dispatch, NPR Up First, BBC Global News Podcast, Pulse of the Planet, and The VICE Guide to Right Now If we can do this twice a week and we can develop a significant audience, could we do it every day?” Suddenly we realised that if we had these highly compelling Times reporters on, people wanted to hear them every week and imbibe this insider understanding. When Barbaro was approached to host it, The Daily was supposed to just cover the last three months of the US presidential election campaign, but, he says, “We had an epiphany right away. ![]() He has become something of a cult figure, with Buzzfeed dedicating a listicle to him. Next week, its audience will be boosted even further with a move to public radio.īarbaro credits word of mouth for part of its rapid growth and is proud of the show’s global reach. It made a podcast star out of former New York Times political reporter Mike Barbaro soon after it launched in February 2017, and a year later it had been downloaded 200m times. With its bold claim that “this is what the news should sound like”, it promises a 20-minute bulletin by 6am (ET time) every weekday. The New York Times’s The Daily has become the genre’s breakout hit. While storytelling such as Serial and Dirty John and good-quality interviews such as The Adam Buxton Podcast and WTF with Marc Maron have become a reliable route to an audio hit, listeners are now warming to a weekday news briefing too. M orning news podcasts are having a moment.
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